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Range
50 miles
Rider Height
170+ cm
Bike Weight
19 kg

Meet the Cruiser for an elevated take on the classic Cowboy. Feel the power of this connected electric bike as it fits into how you live, and adapts to how you want to ride. It's a new form of performance on the street. With AdaptivePower™ technology, your bike thinks for itself. Encounter any resistance on the road, and it instantly adapts to what's around you. Gain superhuman strength just when you need it – and experience the most natural ride feel ever.

Cowboy Cruiser
From
£
53
/month
SPECIAL OFFER
BESTELLER
Unlimited
Repairs
Theft
Cover
Cancel
Anytime
Gold
Lock
Premium
Helmet
Welcome to DASH
If you already have an account with us, login here.

If your company doesn't have it's own domain, drop us a line here.
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DASH is an employee benefit, which means we'll need a little bit of help from your employer to get started.

Refer your company to DASH and get a year’s free subscription or £500 store credit (T&Cs).

DASH is the UK's #1 Cycle to Work platform, trusted by hundreds of pioneering companies.
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One of the DASH team will be in touch shortly to open your account.
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Tell us a little bit about you and we’ll send you some info on how to get started.

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People who refer someone in HR are over 10X more likely to get their company signed up.
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Buy a bike.
Pay for repairs and maintenance
Wait days to get it fixed
Stolen = buy another
DASH Subscription
No fees, all services included
Fixed quickly
Stolen = get bike replaced
AdaptivePower™ technology

Since 2023, AdaptivePower has been making hills feel flat, heavy loads feel weightless and headwinds a breeze. Thanks to this update, you can now tackle hills 50% steeper with no extra pedal power – and when riding on the flat it can save you 10% extra battery power.

Integrated design & connected features

With its integrated battery, sleek frame, and built-in GPS tracking, the Cowboy Cruiser effortlessly blends cutting-edge technology with stunning design. The Cruiser is truly a fusion of intelligent design and premium functionality, making it as smart as it is stylish for those who demand the best of both worlds.

Frame:
Aluminium 6061
Number of Gears:
Single speed
Groupset:
None
Wheels:
Cowboy custom
Tyres:
Puncture resistant
Brakes:
Hydraulic disc
Saddle:
Selle Royal, Essenza Athletic
Accessories:
Lights, mudguards
Weight:
19 kg
Motor:
250W rear hub motor
Battery:
Cowboy custom removable battery
Range:
Up to 50 miles

Convince your company

Invite your company to join DASH for a better Cycle to Work experience and get a year’s free subscription.
Invite your company
No upfront payments
Unlike other schemes, DASH requires no financing or upfront payments from your company.
Less Admin
Our fully automated payroll calculations and single deductions file means less admin for your HR team.
Roy
"I couldn’t be happier with the experience. The entire process has been smooth and hassle-free"
Toufic
"I’ve been a DASH customer for 18 months now. Whenever I have an issue they have been super quick to reply."
Emma
"I absolutely love my Volt Pulse. It makes my commute to work so much more pleasant. Very happy rider!"
Hasib
"The support has been amazing. Thanks DASH for making the process so simple for my employer. Love my new bike!"

Have a question?

See our FAQs or speak to an expert
What’s included with my subscription?

Our subscriptions are designed to be flexible and hassle-free. With your subscription, you get:
 - Your choice of premium bike or e-bike;
 - A range of monthly plans, including monthly rolling so you can cancel anytime;
 - Unlimited repairs - if something goes wrong, just let us know and we’ll get it sorted;
 - Theft cover from an award winning insurance provider;
 - Helmet and lock, to keep you and your bike safe.

How do the monthly payments work?

Once your bike has been delivered, your first payment will appear on next month’s payslip. The monthly charge will be taken from your pre-tax salary, also called your ‘gross’ salary. This reduces your taxable income (the amount of salary which you pay tax on) and as a result, you pay less income tax and lower national insurance contributions.

The amount you save will be between 28% and 47%, depending on your tax bracket (basic, higher, additional).

How can I get a DASH subscription?

In order to get a DASH subscription, you’ll first need to refer us to your employer. Once your company is signed up and using DASH, you’ll get full access to our platform where you can browse our extensive catalogue and place your order.

How do I get my company signed up?

The best way to get your company signed up is to refer us to your HR team. We would suggest providing us with their contact details, and having an internal conversation with them directly regarding setting up a Cycle to Work scheme.

If your company already has a Cycle to Work scheme, it’s time they got a better one and we can help with that! We can either replace them entirely or sit alongside to provide you and your colleagues with more choice and flexibility.